Alasdair specialises in helping businesses and technology organisations change and transform to enable growth and realise strategic ambitions. He leads the design and implementation of technology strategies, architectures and operating models, delivering maximal business value and desired outcomes for clients. He has a wide range of cross-industry experience with specific focus in the retail, consumer, and telecommunications sectors.

He has achieved rapid career progression and delivered results in challenging and complex environments, building strong relationships with key stakeholders including business, technical and third parties such as global vendors and system integrators.